Experts at the investment company Galt & Taggart have revised their forecast for Georgia's tourism revenue for 2026: $4.9 billion is expected instead of the previously projected $5 billion, provided the conflict in the Middle East does not drag on. In the first two months of the year, revenue already reached $640 million, but against the backdrop of instability, the prospects remain less optimistic.
Despite the reduced forecast, Georgia continues to strengthen its position as a tourist destination. In 2025, the country received about $4.7 billion from travelers, which is 5.98% more than the year before. Tourists from Russia spent the most — $697.3 million, according to the National Bank.
Analysts note that short-term fluctuations do not threaten the long-term growth of the industry, but the need to adjust investment and marketing plans is becoming obvious. The situation forces local authorities and businesses to actively seek new markets and strategies to maintain the tourist flow.
