The key obstacle to the development of the electric vehicle market in Georgia remains the lack of charging infrastructure. This was stated by Irina Darchia, CEO of E-Motors Georgia, noting that it is the limited number of charging stations and their uneven distribution that are holding back buyers' interest in electric vehicles.
According to her, private companies are not able to independently create a full-fledged network of charging devices throughout the city. Therefore, to accelerate the transition to electric vehicles, it is important to involve more players who are willing to invest in the installation of charging stations in different areas. At the same time, Darchia noted positive changes: in the last month, companies developing charging infrastructure have become more active in the country, which has become a tangible support for both importers and consumers.
An additional factor influencing buyers' choices remains the convenience of everyday use. When several charging devices are available in one place at once, this reduces the fears and doubts of potential electric vehicle owners. Despite the fact that some customers still consider the charging process inconvenient, market trends indicate an inevitable growth in the segment. According to TBC Capital, electric vehicles accounted for 5% of all registrations in the 9 months of 2025, and further development of the charging infrastructure could significantly accelerate this figure.
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