Georgia's tourism industry revenues could grow to $4.9 billion in 2026, forecasts analytical company Galt & Taggart. This is approximately $200 million more than last year's figure, when tourism brought the country about $4.7 billion.

However, the beginning of the year was not as successful. In the first half of 2026, Georgia's tourism revenues amounted to $1.9 billion, which is 2% less than in the same period last year. The main reason for the decline was the tense situation in the Middle East, which particularly affected the results of the second quarter – then revenues decreased by 3.8% and amounted to $1.1 billion.

The largest decline was recorded for tourists from Middle Eastern countries. Revenues from travelers from Iran decreased by 65%, from Saudi Arabia – by 61.9%, and from Turkey – by 10.2%. However, losses were partially compensated by an increase in revenues from other destinations: from EU countries, revenues grew by 12%, from Russia – by 10%, from Ukraine – by almost 50%, and from Azerbaijan – by 10.3%. Revenues from tourists from Israel, meanwhile, decreased by only 3%, despite a noticeable decrease in the number of visitors.