Wildberries has begun a new stage of development in Georgia, opening registration for local individual entrepreneurs and companies. Sellers can create stores and list their own products on the marketplace, gaining an additional online sales channel without the need to launch a separate trading platform.

Registration is available through WB Partners: the entrepreneur needs to select “Open a store” and fill out an application. Data verification takes up to three business days, although in some cases the account can be activated faster. At the same time, Wildberries launched WB Promo for Georgian sellers – a set of tools for promoting products within the platform.

With WB Promo, you can select products for advertising, determine the budget and campaign parameters, and then track its results. CPC (cost per click) and CPM (cost per thousand impressions) payment models are provided. For buyers, the expansion of local sellers may mean a wider assortment of Georgian goods, but the success of the business on the platform will depend on prices, demand, reviews, and promotion effectiveness.