The situation in online trade in Georgia has sharply deteriorated: in the first five months of 2026, the Competition and Consumer Protection Agency received 1,036 appeals, and the number of calls reached 3,150. Compared to the same period last year, the number of complaints more than doubled – by 106%, reflecting the scale of accumulated problems in the market.
Experts attribute the increase in appeals not only to increased buyer activity but also to the fact that e-commerce is developing faster than service standards and the responsibility of some sellers. The online segment accounts for about 70% of all complaints, making it the main source of conflicts between businesses and consumers.
During the reporting period, the regulator confirmed 122 violations within 299 reviewed cases, fined 53 companies for over 69 thousand GEL, and secured 93 agreements on compensation and changes in service terms. Most often, citizens demand refunds (422 appeals), followed by replacement or repair of goods (251 cases) and claims regarding service quality (224 appeals), with delivery delays remaining a separate problem.