In 2025, Georgia received almost $4.7 billion from international tourism, which is 6% more than in 2024, according to the National Bank of the country. Russians remain the leaders in tourist spending — $694 million, although this is 18% less than a year earlier. Turkey is in second place with $606 million, followed by Israel — $586.3 million (an increase of 34%), Azerbaijan — $223 million (an increase of 33%) and Armenia — $169.5 million (an increase of 8%). Revenue from tourists from the EU and the UK amounted to $660 million, an increase of 16%.
In total, Georgia was visited by 6,456,064 foreign guests in 2025, 6.2% more than in 2024. Of these, 5.5 million were tourists, and 1.33 million were one-day visitors. Despite the growth, the figure is still below the record of 2019, when the country was visited by more than 9.3 million people.
In recent years, the country's income from international tourism has shown steady growth: 2021 — $1.2 billion, 2022 — $3.5 billion, 2023 — $4.1 billion, 2024 — $4.4 billion, 2025 — $4.7 billion. Tourism remains a key source of foreign exchange earnings and a driver of the Georgian economy.