An official Ferrari showroom has opened in Tbilisi. The brand's partner in Georgia is Nazar Group, which has been involved in the premium automotive business for almost half a century. The new showroom is designed in accordance with Ferrari's updated corporate concept and focuses on a highly personalized customer experience, combining the brand's traditions, the community of owners, and modern digital solutions.
The central exhibit at the opening was the Ferrari 849 Testarossa — a clear demonstration of the company's engineering capabilities and design approach. The ceremony was attended by Nazar Group owner Ali Nazar and Ferrari Europe & Africa head Reno de Paoli, which underscores the strategic importance of the Georgian market for the brand and the growing interest in premium cars and high performance in the region.
The opening of the showroom was attended by Georgian Prime Minister Irakli Kobakhidze, Tbilisi Mayor Kakha Kaladze, and Minister of Economy Mariam Kvrivishvili. The head of government noted that the arrival of Ferrari in the country has become a symbol of sustainable economic development and an attractive investment climate, calling the entry of the legendary brand into the Georgian market a landmark event for the entire automotive industry.